It's not exactly a new product, but it's new-ish to me (I think it's been around since Giorgio Armani Beauty launched). Someone gave me Fluid Sheer a couple years ago and I didn’t think much of it because I didn’t understand what it was. Was it a bronzer? A shimmer? A foundation? It stayed in my closet in its elegantly black Armani packaging.
Recently I became reacquainted with it. I still thought it might look like your standard bronzer. Or maybe it’d look like a trendy shimmery foundation. Then someone showed me how to properly use it and I decided to give it a go. The next shoot I did was with a skin care company, and skin care companies – naturally - want everything to be healthy and glowing. It has to look good, but the makeup can’t be apparent because it’s all about skin.
Fluid Sheer Model
For this model, I lightly applied it to her hairline and blended it on her cheekbones with blush. It made her skin glow in a way that a bronzer doesn’t. As Armani Beauty is all about glowing skin, Fluid Sheer is clearly its essence.
Maybe it won't make us look like this, but we all deserve to glow!
Fluid Sheer Glow Tip: As its name says, it is quite sheer so you can use more than you think without it looking like too much. Apply around hairline, right under or on cheekbones. Under cheekbones makes them more prominent; on cheekbones will highlight or brighten – it all depends on what you want and need. Blend with fingertips. Then watch yourself glow.